About Visit Suffolk
Visit Suffolk is a not-for-profit, consumer-facing, strategic voice and tourism brand for Suffolk and is an initiative operated by Visit East Anglia on behalf of Suffolk County Council, the districts and boroughs within Suffolk and New Anglia Local Enterprise Partnership. Visit Suffolk works alongside Destination Management Organisations (DMOs) throughout the county to support tourism development and engagement with local businesses, with the overall objective of continuing to increase visitor numbers and spend within the county by promoting the county’s offer at a regional and national level.
It aims to develop promotional campaigns and initiatives and work with other DMOs (destination marketing organisations) to grow the county's tourism economy which supports some 38,369 jobs, 12.3% of all employment in Suffolk. The sector also supports thousands more jobs in retail, food production, culture and transport. The value of tourism in Suffolk is £1.875 billion.
Visit Suffolk is not a membership organisation but does offer opportunities to tourism businesses throughout Suffolk and through local DMOs at a discounted rate. We would always encourage businesses to join their local DMO.
One of Visit Suffolk’s key objectives is to encourage all the county's tourism organisations involved in promoting Suffolk to become more self-sustaining and less reliant on public funding. This meets the Government's stated direction of encouraging businesses to become more directly responsible for tourism promotion.
Visit Suffolk within the national context
Visit Suffolk works closely with its partner organisations, regional and national bodies to promote the county domestically and overseas. The national tourism structure is:
- Visit Britain: Britain's national tourism agency, responsible for marketing Britain overseas in 23 markets through a range of campaigns. www.visitbritain.com.
- Visit England: The strategic leadership body representing the public and private sector stakeholders of English Tourism. Visit England works in partnership with Visit Britain, local and regional DMOs, and the private sector, creating a national tourism strategy, optimising marketing investment, and developing the visitor experience across England.
- Visit East Anglia: A business-led organisation to promote tourism across the region. It is supported by some of the most successful tourism businesses in Norfolk and Suffolk, including Adnams, Africa Alive!, Banham Zoo, BeWILDerwood, Dinosaur Adventure, Flying Kiwi Inns, Gough Hotels, Norfolk Broads Direct, Norfolk Country Cottages, Suffolk Secrets, TA Hotel Collection and Wroxham Barns. Consumer, customer and membership focussed, Visit East Anglia is managed by experts and brings a unified tourism voice to East Anglia. Visit East Anglia is working closely with Greater Anglia, the new East Anglian rail franchise operator, and has established links with the major airports, seaports and other gateways in both East Anglia and neighbouring counties. Visit East Anglia Limited is also supported by the New Anglia Local Enterprise Partnership (LEP) and is therefore fully aligned with the Tourism Strategy for England.