ABOUT VISIT SUFFOLK
Visitsuffolk.com is run under contract by Visit East Anglia Ltd and works alongside Destination Management Organisations (DMOs) throughout the county to support tourism development and engagement with local businesses. The overall objective is to increase visitor numbers and spend within the county by promoting the county’s offer at a regional and national level.
Visit Suffolk is not a membership organisation but does offer opportunities to tourism businesses throughout Suffolk and through local DMOs at a discounted rate. We encourage businesses to join their local DMO.
One of Visit Suffolk’s key objectives is to encourage all the county’s tourism organisations involved in promoting Suffolk to become more self-sustaining and less reliant on public funding. This meets the Government’s stated direction of encouraging businesses to become more directly responsible for tourism promotion.
Visit Suffolk within the national context
Visit Suffolk works closely with regional and national bodies to promote the county domestically and overseas. The national tourism structure is:
- Visit Britain: Britain’s national tourism agency, responsible for marketing Britain overseas in 23 markets through a range of campaigns. www.visitbritain.com.
- Visit England: The strategic leadership body representing the public and private sector stakeholders of English Tourism. Visit England works in partnership with Visit Britain, local and regional DMOs, and the private sector, creating a national tourism strategy, optimising marketing investment, and developing the visitor experience across England.
- Visit East of England: A business-led organisation to promote tourism across the region. Visit East of England is managed by tourism and industry experts and brings a unified tourism voice to the East of England. Visit East of England works closely with Greater Anglia, the regional rail franchise operator, and has established links with the major airports at Stansted and Norwich, the seaports at Harwich and other gateways in both East Anglia and neighbouring counties. Visit East of England is also supported by the New Anglia Local Enterprise Partnership (LEP) and is therefore fully aligned with the Tourism Strategy for England.
Partnering with Visit Suffolk
Visit Suffolk is the official marketing body for the county of Suffolk, driving staying visitors and economic benefit to the local economy. Our online opportunities are vast and include social, web, e-communications and advertising. To get involved, contact firstname.lastname@example.org to discuss the best opportunities for your business or view our media pack here
ECONOMIC IMPACT OF TOURISM
Each year a report is commissioned to assess the value and volume of tourism in Suffolk. Copies of these reports can be viewed here: