The beach is situated between Lowestoft’s two piers and is the main resort beach on the North Suffolk Coast.
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A variety of amenities are close at hand such as crazy golf and the East Point Pavilion, which is home to Lowestoft Tourist Information Centre and Mayhem Adventure Play. A number of restaurants take aways and amusements are also close to hand. The Royal Plain, which is adjacent to The East Pavilion has a comprehensive events programme throughout the year.