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Welcome to our winter newsletter!

 

The winter season is fully upon us, yet we continue to keep Suffolk top of mind when potential visitors are looking for their next mini-break or holiday. We have been busy with a whole raft of activity to continue to push Suffolk as a go-to destination in 2018.

 

The highlight in this edition draws attention to Suffolk's nomination for BBC Countryfile Holiday Destination of the Year! We tell you exactly how you can back your county by placing your vote and spreading the word.

 

We also talk about participation events, from English Tourism Week to Suffolk Day, the new 'RAW' Suffolk campaign, offers with Greater Anglia and have your say with the latest annual tourism survey. And finally, we'll provide a final snapshot of last year's autumn 'You, Unplugged' campaign.

 

Happy reading and keep warm!

 

Amanda Bond  

Visit Suffolk

English Tourism Week 2018

English Tourism Week, 17-25 March 2018

English Tourism Week is fast approaching – tied in with the first day of Spring (20th March) and the start of BST (25th March). This year Visit England are looking to use the week to target a wider consumer audience and would love to work with Suffolk and its tourism businesses to raise awareness of any offers and activity related to the event.

Get involved with this step by step guide:

  • Submit your events here
  • Tips and ideas of what you could do!
  • Use the hashtag #ETW18
  • Join in with the #BigTweetend, taking place on the last weekend, we encourage all businesses to post ETW images on social media.

If you would like to get involved to help us raise Suffolk's profile and all the fantastic things to do and see, as well as fantastic places to stay, click here.

 

Please tell us what you're up to so we can promote you further through Visit Suffolk social media channels by emailing info@visitsuffolk.com.

 Suffolk nominated for BBC Countryfile Award!

 

We are delighted to announce that Suffolk has been nominated in the Holiday Destination of the Year category with BBC Countryfile Magazine. The judges include John Craven and nominations are open until the 5th March.

If you think our county is as wonderful as we do, please vote and share with everyone and anyone, especially on social media, including the following hashtags/handles and your lovely Suffolk-y images:

#Suffolk #VoteForSuffolk #countryfile

@BBCCountryfile @BBCSuffolk @EADT24

 

Happy voting!

 

BBC Countryfile Magazine Awards
Suffolk Day 2018

Suffolk Day celebrates its 2nd year!

Spearheaded by BBC Radio Suffolk, Suffolk Day 2018 provides a fantastic opportunity for tourism businesses within Suffolk to embrace the wonders of our county through a programme of unique events, special offers and authentic giveaways!

We are truly spoilt in Suffolk, so this is a great opportunity to show-off our amazing historic and family attractions, fine places to stay, wonderful places to eat and our natural landscapes in abundance, all united under one brand, for one day, on the 21st June 2018.

We encourage local businesses to engage with the campaign by running unique events and providing a whole host of special offers to celebrate this special day. The more there is to shout about, the bigger and better this event will become. So, we ask that all tourism businesses, no matter how small, champion this campaign, get involved and spread some Suffolk love!

To claim your participation pack, register your interest here and we will be in touch in due course with further information.

 

To add a special offer to our website, here are some quick steps to follow:

  • Outline the offer - i.e. 2 for 1 on food, 25% off accommodation, or significant discount on attraction passes
  • Title of the offer - (max 10 words)
  • 25 word description
  • Landscape image 
  • Link to the offer

For your offer to be considered, send details to info@visitsuffolk.com 

To add a Suffolk Day event to www.visitsuffolk.com, click here

On  social media, use #SuffolkDay2018 and include @Visit_Suffolk @EADT24 and @BBCSuffolk 

Raw Suffolk

The 'Raw Suffolk' campaign celebrates the best of Suffolk's unique selling points - originality, unprocessed and authentic - batched up in one simple user experience, inviting visitors to find their unique break by entering a competition. It positions Suffolk as one of the UK’s most welcoming and attractive destinations, targeting the under 35s who are interested in micro-breaks and romantic escapes.  The campaign provides suggestions of what to do when visiting our county, including experiences around the latest trends, wellness, food and drink and adventure.


Managed by the destinations within Suffolk and supported by Visit Suffolk, the campaign runs until the end of March. 

For more information, go to www.rawsuffolk.com 

Raw Suffolk
Visit Suffolk autumn campaign 2017

Visit Suffolk’s “You, Unplugged” autumn campaign reaches heady heights


Whilst it was an important brand building exercise, the campaign has the potential to influence 1.3M holiday makers to visit Suffolk for their next short break or holiday in the UK.

The campaign utilised the ‘You, Unplugged’ branding, targeting affluent audiences aged 35+, in London and the Midlands, making Suffolk a hugely desirable and accessible choice.

The campaign linked in all destinations in Suffolk through a TV advertising campaign with Sky and ITV Hub, showcasing our latest compilation film, retargeting engaged audiences via a competition, banner ads and social media.

Audiences were redirected to www.visitsuffolk.com to view our films and blogs for further inspiration.

Greater Anglia 2for1 offers


Greater Anglia are looking for new offers for visitors travelling to Suffolk by train during 2018 and invite you to send in an offer or update an existing one.

The benefits of these offers are excellent. They provide your business exposure into regular articles in the Archant newspapers London and East Anglia titles, with a readership of more than 400,000; they are published on the Greater Anglia website; featured on the Visit East Anglia website and included within the Days out brochures, which are distributed via the rail network throughout the region.

It really is a great way to reach new audiences and for visitors to discover more about East Anglia.
All we need from you is:-

  • Business name, address, web address, email and tel. no.
  • What your offer is, a description and any specific terms and conditions relating to the offer.
  • A high and low-res image.
  • All offers should be valid until end Dec 2018.
  • All businesses offering a 2for1 or special offer must be within easy walking distance of a rail station or within 2/3 miles if there is a regular bus service available.

To find out more and to send offer details, please contact helen@visiteastanglia.net

Greater Anglia offers

Make your voice heard with latest tourism survey

 

The 12th annual independent tourism survey, undertaken by Larking Gowen Chartered Accountants, is now live. The survey, which is supported by Visit Suffolk, will remain open until the 21 February. Results will be announced at an event on the 17th April and further information on how to book your free place will be announced in February. The survey is simple to complete and should take less than 15 minutes. All results are anonymous.

So, if you would like to make your view count, take the survey.

Enter our tourism survey
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