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Welcome to our autumn newsletter!

 

We hope the autumn season is proving fruitful and festivities leading up to Christmas are fully underway!

 

This is our latest update on all things tourism related to support you and your business and develop those all important partnerships! We offer our guide to top media tips, updates from VisitEngland and Screen Suffolk, a DMO spotlight, details on how to enter our latest Business Confidence Monitor and to receive your benchmarking report. And we'll also report on our interim autumn campaign results.

 

Happy reading!

 

Amanda Bond  

Manager, Visit Suffolk

How well are you doing?

 

Benchmark your business against others by completing our latest Business Confidence Monitor – a short survey offering a snapshot of tourism performance, looking back to the end of September and October half term, and up to the Christmas period. 

 

The deadline is Friday 1st December so, what are you waiting for? Complete our short survey and receive a copy of the report to benchmark your business!

Enter our tourism survey
Visit Suffolk autumn campaign 2017

Autumn campaign ‘You. Unplugged’ is a big hit!


Driving more visits outside of the peak periods is a key objective for Visit Suffolk and the latest autumn campaign demonstrates just that, as well as successfully showcasing Suffolk as the ideal short break destination by focusing on its uniqueness and wealth of tourist attractions, quality places to stay and beautiful vistas, towns and villages.

 

From the ‘Foodie County’ to family fun and active outdoors, our mission is to highlight Suffolk’s accessibility within a 2-3 hour drive time, targeting London and the Midlands. Continuing with our ‘You.Unplugged’ brand, we created a compilation film to highlight our best bits, which was then promoted through Sky Adsmart and ITV Hub, the UK’s largest on-demand channel, and directing potential visitors to our website for inspiration through bespoke blog content and Suffolk films.

 

So far, we have reached nearly 500,000 people of those areas we targeted and increasing daily! Watch this space for further updates!

 

VisitEngland Awards for Excellence 2018


Now in its 29th year, the VisitEngland Awards for Excellence is firmly established as representing the highest accolade in English tourism. All tourism businesses are eligible to apply, and the application period is open and runs until 5th January 2018.

 

This year will see three direct-only award categories for New Tourism Business, Innovation in Tourism Award and Inbound Tourism. Open to all businesses, they do not require the applicants to have been recognised at a regional competition. However, if you have entered the EADT EDP Norfolk & Suffolk Tourism Awards the winners will be put forward for consideration.

 

Find out more here

VE Awards for Excellence 2018

Top media tips!

 

  • User generated content (UGC) such as blogs, reviews, video are viewed as more authentic, with 50% of visitors finding it more trustworthy and more likely to visit, according to VisitBritain
  • 2018 hashtags to use to get further profile at an international level: #lovegreatbritain
  • Check out Google My Business and claim your free map entry and raise your Google ranking
  • Increase your presence on social media by including @Visit_Suffolk and hashtag #YouUnplugged in your posts
  • Want to raise the profile of your events and festivals? Add your events for free on the Visit Suffolk website here.

 

Screen Suffolk needs your help!

 

Making Suffolk the most film-friendly county means a lot more than creating a film office. It means having film-friendly businesses, hotels and services that actively welcome productions; it means having an easy way to look up a wide range of services and locations available in the county; and it means having a film office with all of the above at its fingertips. It also means inspiring the next generation of film-makers and photographers and giving them opportunities to gain experience in the industry, here in Suffolk.

 

Please go to www.screensuffolk.com to register your locations and services, and spread the word!

Screen Suffolk

How can your local Destination Management Organisation (DMO) support you?

 

DMOs play a key role in developing tourism locally and work collectively with local tourism businesses to enhance the visitor experience and drive more visitors to their destinations.

 

Who are your local ones?

 

All About Ipswich
With the Ipswich DMO now over a year old, why not become a member of All About Ipswich? Whether you run a business on the outskirts of Ipswich or in a surrounding town or village, you could be involved in some of our popular campaigns and social media activity. Contact us here.

 

The Suffolk Coast
The Suffolk Coast DMO has made it to the finals of the Norfolk & Suffolk Tourism Awards 2018, ‘Best Marketing’ category for its superb ‘Perfectly Seasoned’ campaign work, promoting short stay breaks out of season! If you have a business between Felixstowe and Lowestoft join up today and reap the rewards being created by this dynamic organisation for your own business! Click here for more information.

 

Bury St Edmunds & Beyond
Bury St Edmunds and Beyond, the town’s new official tourism brand, launched in September in a bid to boost visitor numbers and overnight stays. If your business would benefit from reaching hundreds of thousands of visitors a year for just £95 per annum, then click here to find out more.

Discover Newmarket
Discover Newmarket is responsible for promoting Newmarket with behind-the-scenes tours of the thoroughbred breeding and racing industry, as well as showcasing the offering of the town and surrounding areas. We’re always looking for new partners and to showcase the region, increase footfall to attractions, accommodation and dining establishments in our area. If you are interested in finding out about how Discover Newmarket can help you and your business, please get in contact

 

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PLEASE CONTACT US

Talk to us about Visit Suffolk, trade enquiries and marketing opportunities email info@visitsuffolk.com

For Guestlink and their products call 0844 209 2555 or email helpdesk@guestlink.co.uk

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